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The History Of Star Wars Toys

When Star Wars released in 1977, the face of science fiction in popular culture was changed forever — but a year later, the movie helped transform the toy industry as well. Since then, Star Wars and the toys it inspired have been forever linked, a story that can just as easily be told through figures as it can the films.

When George Lucas and 20th Century Fox were trying to market Star Wars, they planned for something almost entirely unprecedented at the time — a marketing deluge, and a full scale licensing project that would see t-shirts, posters, lunchboxes and yes, toys, covered in the movie’s characters, hit shelves. In a move that, in hindsight, was incredibly shrewd, Lucas negotiated with Fox to take the bulk of revenue from merchandise sales, with neither side believing that the movie’s tepid response before release could lead to much in terms of profit.

read more io9's great article tracing the history of all our favourite toys. Check it out here

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